Google Shopping Management Specialist
Most agencies hand a Shopping account to a junior and let Google's automation coast. That's never been how I work. When you hire me, I'm the one building the campaigns, watching the ROAS, and managing the feed — not a trainee learning on your product catalog.
I'll be straight about what I bring: 15+ years managing paid search and 20 in internet marketing, as a certified Google Partner who's earned Google's AI-Powered Shopping ads certification — now applied to Google Shopping and Performance Max. The retail auction has its own moving parts — the feed, Merchant Center, margin math — but the discipline that wins is the same one I've run on Search for years: tight structure, clean data, and bids tuned to what you actually make on each sale.
What I Manage on Google Shopping
A Shopping account lives or dies on the feed and the targets behind it. I run the whole picture:
- The product feed & Merchant Center: The foundation. Titles, images, product types, and attributes optimized so your listings actually show for the right searches, and kept clean so the account doesn't get disapprovals or suspensions.
- Standard Shopping campaigns: Structured by product priority and margin, not dumped into one catch-all, so your best-margin products get the budget they deserve.
- Performance Max for retail: Google's automated, feed-driven campaigns, run with the controls and asset discipline that keep them from becoming a black box you can't see into.
- ROAS & margin management: Targets set to the profit you actually make per product, not a vanity return number that looks good and loses money.
- Search-term and negative discipline: The ongoing work that stops you paying for clicks that browse but never buy.
More Than "Upload the Feed and Let Google Run It"
The lazy version of Google Shopping is to push a feed into Merchant Center, launch a Performance Max campaign, and hope. It's also why so many retail accounts quietly lose money — spending on the wrong products at the wrong return while the automation optimizes toward whatever's easiest, not what's most profitable for you.
Here's the honest case for hiring me on this: I'm not going to claim a decade of Shopping accounts behind me — my track record is in Search. What I bring is a certified Google Partner's discipline, plus Google's own AI-Powered Shopping ads certification, earned specifically for this channel, applied to a space where most retailers are running loose, auto-piloted campaigns and overpaying for it. Certified on the platform, senior on the fundamentals, and honest about which is which — that's worth a great deal on a channel this often left on autopilot.
A Small Agency With a Deep Bench
I run this as a one-person operation on purpose — a senior specialist can only manage a limited number of accounts *well*, so keeping the roster small is the point. Your account gets attention, not a queue. I'm based in Denver and work with retailers wherever they are; Shopping doesn't care about your zip code and neither do I.
I've also got backup: a network of trusted partners who own their own agencies, brought in when a job needs more hands — just as they bring me in on paid search.
And I'll tell you the truth before you spend a dollar: if your feed, pricing, or product pages aren't ready to convert the traffic, more Shopping budget won't fix it. Sometimes the honest answer is "fix the feed first" — and I'd rather say that than sell you management that can't work yet.
Lets Look at Your Shopping Account
Reach out and you'll be talking directly to me — the specialist who'd manage your Google Shopping, not a rep.
Tell me what you sell and what your feed and ROAS look like now, and I'll tell you honestly where I'd tighten it up.