Senior-Level Facebook & Meta Ads Management

Most agencies sell you on a call and hand your account to a junior. That's never been how I work. When you hire me, I'm the one building your campaigns, watching your ACoS, and picking up the phone — on Amazon just like on Google.

I'll be straight about what I bring: 15+ years managing paid search and 20 in internet marketing, now applied to Amazon Advertising and backed by Amazon Ads certification. The auction mechanics differ from Google, but the discipline that wins — tight structure, ruthless attention to what converts, and bids tuned to real economics — is exactly the same. That's the expertise I'm putting to work on Amazon accounts now.

What I Manage on Facebook and Instagram

Meta is a different game from search — nobody's typing in what they want, so you win on audience and creative, not keywords. I run the whole thing across Facebook, Instagram, and Messenger:

  • Audience Targeting: Custom audiences, lookalikes, and interest/behavior targeting built to find the people most likely to buy, not just the cheapest clicks.
  • Creative Strategy and Testing: The single biggest lever on Meta. Structured testing of hooks, formats, and angles so the winners get the budget and the losers get cut fast.
  • Campaign Structure by Objective: Leads, sales, traffic, or awareness, each built the way Meta's auction actually rewards, not a one-size-fits-all setup.
  • Retargeting: Bringing back the people who engaged, viewed, or abandoned, where the strongest returns usually live.
  • Tracking That Survives the Privacy Era: The Meta Pixel and Conversions API set up properly, so the algorithm gets clean signal and your reporting reflects reality.

More Than Boosting Posts

Anyone can hit "Boost." What actually moves the needle on Meta is the unglamorous discipline behind it: a clean account structure, relentless creative testing, audiences that are built rather than guessed, and tracking that feeds the algorithm real conversion data instead of noise.

That's the difference between spend and results. Meta's automation is powerful, but it optimizes toward whatever signal you give it — feed it a sloppy setup and it will efficiently find you the wrong customers. I manage the inputs the machine actually depends on, and I'm a **Meta Certified Media Buying Professional** — certified in exactly this: the craft of managing, targeting, testing, and measuring paid social, including Meta's AI-driven performance tools. Certified on the platform, senior on the fundamentals, and honest about what's working and what isn't.

A Small Agency With a Deep Bench

I run this as a one-person operation on purpose — a senior specialist can only manage a limited number of accounts *well*, so keeping the roster small is the point. Your account gets attention, not a queue. I'm based in Denver and work with clients wherever they are; Meta doesn't care about your zip code and neither do I.

I've also got backup: a network of trusted partners who own their own agencies, brought in when a job needs more hands — just as they bring me in on their clients' accounts.

And I'll tell you the truth up front: Meta isn't the right channel for every business. If your offer, creative, or landing page isn't ready to convert paid social traffic, I'll say so before you spend a dollar — sometimes the honest answer is that your money is better spent somewhere else.

Lets Look at Your Meta Account

Reach out and you'll be talking directly to me — the specialist who'd manage your Facebook and Instagram ads, not a rep.
Tell me what you sell and what your Meta spend and results look like now, and I'll tell you honestly where I'd tighten it up.